{"id":89003,"date":"2025-04-04T17:03:00","date_gmt":"2025-04-04T09:03:00","guid":{"rendered":"https:\/\/insightdigit.com\/?p=89003"},"modified":"2025-07-14T15:36:29","modified_gmt":"2025-07-14T07:36:29","slug":"alt%e6%98%af%e4%bb%80%e9%ba%bc","status":"publish","type":"post","link":"https:\/\/insightdigit.com\/en\/alt\u662f\u4ec0\u9ebc\/","title":{"rendered":"What is Alt? Image SEO Alt Text Complete Tutorial + HTML Syntax Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You may have spent a lot of time designing your website, selecting images, and listing your products, but your images aren\u2019t showing up in Google search results? The problem is likely that you\u2019ve neglected to use image alt text (Img Alt).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is Img Alt? It\u2019s a piece of \u201cdescriptive text\u201d within an image. Well-written text can improve SEO rankings and increase image visibility. It\u2019s also an essential component for creating accessible websites.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"toc-\"><\/span><b>What is Img Alt and Why is it Important?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>Definition and Function of Img Alt<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Image Alt (Image Alternative Text) is a key technique for improving image SEO. It not only helps Google understand the image content, but also impacts overall page ranking and traffic!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can imagine Img Alt as the &quot;note column of the image&quot;. The clearer it is, the easier it is for Google to understand what the image represents, and it can also increase the website&#039;s exposure in search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only for SEO, Img Alt is also very important for assistive reading devices for visually impaired users! Therefore, it is an indispensable part of building a user-friendly website.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u23e9<\/span><b>Simply put: write a good Alt tag so that Google can understand it and users will be more interested in it.<\/b><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-89009\" src=\"https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534802_21_41-1024x683.png\" alt=\"On the left is the screen where the image is not loaded\" width=\"1024\" height=\"683\" srcset=\"https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534802_21_41-1024x683.png 1024w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534802_21_41-300x200.png 300w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534802_21_41-768x512.png 768w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534802_21_41.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><\/h3>\n<h3><b>Why is it helpful for SEO?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Help search engines understand the subject of the image<\/b><span style=\"font-weight: 400;\">, increase the chances of your images appearing in Google Image Search<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improve the overall keyword semantic density of the page<\/b><span style=\"font-weight: 400;\">, strengthen ranking<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance accessibility<\/b><span style=\"font-weight: 400;\">, improve UX and strengthen brand image<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatically display backup content when the image fails<\/b><span style=\"font-weight: 400;\">, improve website stability and trust<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>What&#039;s the difference between Img Alt and Img Title?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Although they look similar, Img Alt and Img Title have completely different functions in HTML. Don&#039;t confuse them, as doing so will not only fail to improve your SEO but may also negatively impact your user experience!<\/span><\/p>\n<table style=\"width: 42.5406%;\">\n<tbody>\n<tr>\n<td style=\"width: 23.2984%;\"><b>project<\/b><\/td>\n<td style=\"width: 35.6021%;\"><b>Img Alt (Alternative Text)<\/b><\/td>\n<td style=\"width: 55.4974%;\"><b>Img Title (prompt text)<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 23.2984%;\"><span style=\"font-weight: 400;\">use<\/span><\/td>\n<td style=\"width: 35.6021%;\"><span style=\"font-weight: 400;\">Displayed when the image cannot be loaded<\/span><\/td>\n<td style=\"width: 55.4974%;\"><span style=\"font-weight: 400;\">Show on mouse hover<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 23.2984%;\"><span style=\"font-weight: 400;\">Search engine reads<\/span><\/td>\n<td style=\"width: 35.6021%;\"><span style=\"font-weight: 400;\">\u2705 Yes<\/span><\/td>\n<td style=\"width: 55.4974%;\"><span style=\"font-weight: 400;\">\u274c No<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 23.2984%;\"><span style=\"font-weight: 400;\">Visually Impaired Assistance<\/span><\/td>\n<td style=\"width: 35.6021%;\"><span style=\"font-weight: 400;\">\u2705 Screen reader readable<\/span><\/td>\n<td style=\"width: 55.4974%;\"><span style=\"font-weight: 400;\">\u274c Most assistive devices ignore<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 23.2984%;\"><span style=\"font-weight: 400;\">SEO influence<\/span><\/td>\n<td style=\"width: 35.6021%;\"><span style=\"font-weight: 400;\">\u2705 One of the key factors<\/span><\/td>\n<td style=\"width: 55.4974%;\"><span style=\"font-weight: 400;\">\u274c Almost no impact<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc <\/span><b>Important reminder<\/b><span style=\"font-weight: 400;\">:<\/span><b>Img Alt is a necessary field for SEO, while Img Title is supplementary information. Do not mix them up!<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-89008 size-large\" src=\"https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_42_04-1024x683.png\" alt=\"Comparison chart of the difference between Img Alt and Img Title, the basic concept of image SEO\" width=\"1024\" height=\"683\" srcset=\"https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_42_04-1024x683.png 1024w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_42_04-300x200.png 300w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_42_04-768x512.png 768w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_42_04.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"toc--2\"><\/span><b>How to write Img Alt? HTML syntax and writing skills<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For a startup CEO or freelancer who is completely new to websites, writing HTML syntax may seem a bit complicated, but in fact, you only need to learn one format to get it done!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-89005\" src=\"https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_53_52-1024x683.png\" alt=\"How to write Img Alt? HTML syntax and writing skills\" width=\"1024\" height=\"683\" srcset=\"https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_53_52-1024x683.png 1024w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_53_52-300x200.png 300w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_53_52-768x512.png 768w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_53_52.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udc69\u200d\ud83d\udcbb HTML Alt Syntax Examples Even Newbies Can Write<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You might think that writing code is difficult, but in fact, just remember this structure and you are halfway to success:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #00ff00;\"><span style=\"font-weight: 400;\">&lt;img <\/span><span style=\"font-weight: 400;\">src<\/span><span style=\"font-weight: 400;\">=<\/span><span style=\"font-weight: 400;\">\u201cproduct.jpg\u201d<\/span> <span style=\"font-weight: 400;\">alt<\/span><span style=\"font-weight: 400;\">=<\/span><span style=\"font-weight: 400;\">&quot;Handmade wooden notebook with custom engraved words on the cover&quot;<\/span><span style=\"font-weight: 400;\">&gt;<\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">src<\/span><span style=\"font-weight: 400;\">: URL or path of the image file (local or gallery)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">alt<\/span><span style=\"font-weight: 400;\">: The description of this image, also known as the &quot;alternative text&quot;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc Tips:<\/span><b>Don\u2019t use vague descriptions like \u201cPicture 1\u201d<\/b><span style=\"font-weight: 400;\">, neither Google nor the user will know the meaning of this image.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udd0e What are some incorrect ways to write Alt? (Wrong vs. correct examples)<\/b><\/h3>\n<table style=\"width: 63.566%; height: 215px;\">\n<tbody>\n<tr>\n<td style=\"width: 59.8736%;\"><b>Alt<\/b><\/td>\n<td style=\"width: 32.5434%;\"><b>question<\/b><\/td>\n<td style=\"width: 12.4803%;\"><b>evaluate<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 59.8736%;\"><span style=\"font-weight: 400;\">alt=\u201dImage 1\u2033<\/span><\/td>\n<td style=\"width: 32.5434%;\"><span style=\"font-weight: 400;\">Without information, SEO is ineffective<\/span><\/td>\n<td style=\"width: 12.4803%;\"><span style=\"font-weight: 400;\">\u274c<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 59.8736%;\"><span style=\"font-weight: 400;\">alt=\u201dClick here to learn more\u201d<\/span><\/td>\n<td style=\"width: 32.5434%;\"><span style=\"font-weight: 400;\">Too colloquial and doesn&#039;t explain the image&#039;s content<\/span><\/td>\n<td style=\"width: 12.4803%;\"><span style=\"font-weight: 400;\">\u26a0\ufe0f<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 59.8736%;\"><span style=\"font-weight: 400;\">alt=&quot;Black tea, tea leaves, oolong tea, scented tea, green tea, tea sets&quot;<\/span><\/td>\n<td style=\"width: 32.5434%;\"><span style=\"font-weight: 400;\">Keyword stacking will be penalized<\/span><\/td>\n<td style=\"width: 12.4803%;\"><span style=\"font-weight: 400;\">\u26a0\ufe0f<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 59.8736%;\"><span style=\"font-weight: 400;\">alt=&quot;Handmade black tea gift box packaging, including three types of tea and a blessing card&quot;<\/span><\/td>\n<td style=\"width: 32.5434%;\"><span style=\"font-weight: 400;\">Meaningful, concrete, and natural<\/span><\/td>\n<td style=\"width: 12.4803%;\"><span style=\"font-weight: 400;\">\u2705<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u2705 To write good image alternative text, you only need to master the &quot;five principles&quot; and &quot;five steps&quot;!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Five-step tutorial: How to write the Alt tag that Google likes<\/b><\/h3>\n<h4><span style=\"font-weight: 400;\">1\ufe0f\u20e3 <\/span><b>Observe the key points of the picture content<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00a0Ask yourself: &quot;What is this image doing? What is it trying to convey?&quot;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example: Is it a product? A brand scenario? A functional operation? An event review?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">2\ufe0f\u20e3 <\/span><b>Describe it in one sentence<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Avoid writing just one or two words, and don&#039;t write a whole paragraph.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><span style=\"font-weight: 400; color: #00ff00;\">alt=&quot;SaaS tool backend, showing user activity and statistical charts&quot;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">3\ufe0f\u20e3 <\/span><b>Naturally include keywords (not force-feed)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u26a0\ufe0f False:<\/span><span style=\"font-weight: 400; color: #00ff00;\">alt=&quot;Black Tea, Black Tea Leaves, Tea Fragrance&quot;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2705 Positive:<\/span><span style=\"font-weight: 400; color: #00ff00;\">alt=&quot;Three Taiwanese handmade black tea packaging sets, perfect for gifts&quot;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">4\ufe0f\u20e3 <\/span><b>Control the number of characters (recommended within 125 characters)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00a0Too short and no information, too long and easy to be ignored<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><span style=\"font-weight: 400; color: #00ff00;\">The Mid-Autumn Festival gift box contains tea and nuts, and is paired with an exquisite card and ribbon packaging.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">5\ufe0f\u20e3 <\/span><b>Avoid meaningless words or colloquialisms<\/b><\/h4>\n<p><span style=\"color: #00ff00;\"><span style=\"font-weight: 400;\">\u274c <\/span><span style=\"font-weight: 400;\">alt=\u201dClick here\u201d \/ \u201cSo beautiful\u201d \/ \u201cPicture 1\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2705 <\/span><span style=\"font-weight: 400;\">alt=&quot;At the entrepreneurship lecture, the speaker and students are interacting and discussing&quot;<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"toc--3\"><\/span><b>How does Img Alt help SEO? How does it affect search rankings?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You might be thinking, \u201cI don\u2019t blog, so does every image really affect SEO?\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> The answer is:<\/span><b>Absolutely<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google search not only looks at &quot;what you wrote&quot;, but also tries to &quot;understand what the picture says&quot;. The key to all this lies in whether you write in a way that the search engine can<\/span><b>Connecting images and meaning<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-89007 size-large\" src=\"https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_47_33-1024x683.png\" alt=\"Google uses Img Alt to understand the image content.\" width=\"1024\" height=\"683\" srcset=\"https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_47_33-1024x683.png 1024w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_47_33-300x200.png 300w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_47_33-768x512.png 768w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_47_33.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><\/h3>\n<h3><b>How does Img Alt help SEO?<\/b><\/h3>\n<h4><span style=\"font-weight: 400;\">\ud83d\udcca Increase image exposure opportunities<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Google is getting smarter, but it still can&#039;t fully understand the content of images. Writing Alt tags correctly can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helps images appear in relevant searches (especially image search pages)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve the overall page relevance to target keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve the overall SEO ranking of the page<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">\ud83d\udca1 Improve accessibility<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">For visually impaired users, the Alt field is the only information about an image that can be read by a web browser. Missing the Alt field effectively makes the image disappear, directly impacting accessibility and user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the visually impaired, they use screen readers to &quot;hear&quot; website content. Img Alt is the text description that these assistive tools rely on when reading images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 Reminder: Google also includes &quot;website accessibility&quot; as one of the SEO ranking factors!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">\ud83e\uddf5 Backup information when the image fails<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If the image fails to load, the Alt text can be automatically displayed instead, which not only maintains the integrity of the layout but also ensures uninterrupted information transmission.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udd0e How do search engines interpret images? It turns out they don&#039;t rely on &quot;looking,&quot; they rely on &quot;reading.&quot;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While Google can recognize image outlines, colors, and content, it still relies on these text clues for accurate understanding:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Information Source<\/b><\/td>\n<td><b>illustrate<\/b><\/td>\n<td><b>Recommended Practices<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">alt<\/span><span style=\"font-weight: 400;\"> Alternative text<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The most important basis for search engines to understand images<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Write clear descriptions and include keywords naturally<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Image file name<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Used to enhance semantic and classification search<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The file name is described in English, for example:<\/span><span style=\"font-weight: 400;\">matcha-latte.jpg<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Image context text<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Text that appears before and after the image<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The paragraphs surrounding the image should be consistent with the theme of the image<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">HTML tag semantics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">figure<\/span><span style=\"font-weight: 400;\">\u3001<\/span><span style=\"font-weight: 400;\">figcaption<\/span><span style=\"font-weight: 400;\"> wait<\/span><\/td>\n<td><span style=\"font-weight: 400;\">If there is a caption, please use it with semantic tags<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><b>\ud83c\udfaf How does Alt Text Impact Your Keyword Rankings?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you run a handmade dessert brand and your website\u2019s main keyword is \u201ccustomized birthday cakes.\u201d You\u2019ve included a few photos of beautiful cakes, but your Alt tag might look like this:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #00ff00;\"><span style=\"font-weight: 400;\">html<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&lt;<\/span><span style=\"font-weight: 400;\">img<\/span><span style=\"font-weight: 400;\"> src=<\/span><span style=\"font-weight: 400;\">\u201ccake.jpg\u201d<\/span><span style=\"font-weight: 400;\"> alt=<\/span><span style=\"font-weight: 400;\">Picture 1<\/span><span style=\"font-weight: 400;\">&gt;<\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This way, Google has no idea about the content of the image and won\u2019t help you rank higher for the keyword \u201ccustomized birthday cake.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you change it to this:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #00ff00;\"><span style=\"font-weight: 400;\">html<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&lt;<\/span><span style=\"font-weight: 400;\">img<\/span><span style=\"font-weight: 400;\"> src=<\/span><span style=\"font-weight: 400;\">\u201ccake.jpg\u201d<\/span><span style=\"font-weight: 400;\"> alt=<\/span><span style=\"font-weight: 400;\">\u201cPink customized birthday cake with handmade sugar flowers and birthday wishes on it\u201d<\/span><span style=\"font-weight: 400;\">&gt;<\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Not only will Google know exactly what the image is, but it will also strengthen the semantic connection between the webpage and &quot;birthday cake,&quot; thereby improving the page&#039;s overall ranking for that keyword.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udca1 Even small websites without blogs can still rank high with images<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For freelancers, contract workers, and small e-commerce businesses, lacking the time to write long articles is common. This is when image Alt tags become a powerful tool for silently helping you with SEO.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Portfolio \u2192 Use Alt to describe your professional skills and style<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400; color: #00ff00;\">alt=&quot;Brand consultant designed the visual style of the briefing, combining dark blue and gold colors&quot;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product image \u2192 Write out the product features and applicable objects<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400; color: #00ff00;\">alt=&quot;Fragrance-free handmade lip balm, suitable for sensitive skin and pregnant women&quot;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User scenario diagram \u2192 conveys product value and scenarios<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400; color: #00ff00;\">alt=&quot;Users use branded notebooks to write diaries in a cafe&quot;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc It doesn\u2019t matter if you don\u2019t have time to manage content, you can<\/span><b>Start with image Alt to build SEO foundational advantages<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udd01 The image can appear in the &quot;Featured Image Block&quot; on the Google homepage<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You may have seen &quot;Image Cards,&quot; &quot;Knowledge Graph,&quot; or &quot;Google Image Selection&quot; appear above some search results. One of the criteria for selecting these images is that the Alt tag is clear, accurate, and highly consistent with the topic of the webpage.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-89004\" src=\"https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/1743497782371-1024x502.jpg\" alt=\"\u300cImage Featured Block\u300d\" width=\"1024\" height=\"502\" srcset=\"https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/1743497782371-1024x502.jpg 1024w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/1743497782371-300x147.jpg 300w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/1743497782371-768x377.jpg 768w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/1743497782371.jpg 1286w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83e\udde0 Extra knowledge: Images also participate in EEAT scoring!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When Google evaluates the credibility of a website, it uses<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t?hl=zh-tw\"> <b>EEAT <\/b><\/a><span style=\"font-weight: 400;\">Four indicators (experience, expertise, authority, and credibility). When your image Alt tag can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Present your brand&#039;s professional image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Describe usage scenarios and product details<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthen the theme consistency of web pages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These can make the search engine think that you are providing<\/span><b>Valuable and professional<\/b><span style=\"font-weight: 400;\">content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"toc--4\"><\/span><b>How to write effective alternative text? Principles \u00d7 Steps \u00d7 Examples<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Writing an Alt tag isn&#039;t just about keyword stacking or filling in a blank space. Well-written, it&#039;s your website&#039;s hidden voice. Poorly written, it&#039;s as good as not having one, and could even hurt your SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This chapter will integrate the &quot;Five Principles&quot; and &quot;Five-Step Process&quot; of writing, and then combine them with<\/span><b>Correct vs. Incorrect Example Comparison Table<\/b><span style=\"font-weight: 400;\">, so you can understand it at a glance and get started right away!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-89006\" src=\"https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_49_46-1024x683.png\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_49_46-1024x683.png 1024w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_49_46-300x200.png 300w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_49_46-768x512.png 768w, https:\/\/insightdigit.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-2025\u5e744\u67081\u65e5-\u4e0b\u534804_49_46.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udccc Five golden rules for writing good image alt tags<\/b><\/h3>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>in principle<\/b><\/td>\n<td><b>illustrate<\/b><\/td>\n<td><b>Correct example<\/b><\/td>\n<td><b>Wrong example<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Specific description<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Write the subject and context of the picture<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Laptop and coffee on the desk&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Good healing photos&quot;<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Naturally insert keywords<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Don&#039;t deliberately stack<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Handmade Matcha Biscuits Gift Box Packaging&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Matcha, biscuits, snacks, desserts&quot;<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Control word count<\/b><\/td>\n<td><span style=\"font-weight: 400;\">80\u2013125 characters recommended<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Mid-Autumn Festival gift box contains tea and nuts&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;A great value gift box for family and friends!&quot;<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Explain the image&#039;s intent<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Not only pictures and explanations, but also emphasis on &quot;why it appears&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;The founder showcases new products at a press conference&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;A man stands on the stage holding something&quot;<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Functional diagrams also need to be explained<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Clearly describe the button or interface function<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Submit contact form button&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=\u201dclick me\u201d<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><b>\u270f\ufe0f<\/b><b>5 Steps to Writing Alt Text Google Likes<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Observe the theme and focus of the picture<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The key is &quot;what is this image?&quot;, not the copy. The more specific and clear you are, the better Google will understand it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ask yourself: &quot;What is this image trying to convey? Is it the product? The situation? The purpose?&quot;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u2705 Writing method: alt=<\/span><span style=\"font-weight: 400;\">\u201cHandmade cookies on a wooden table, paired with hand-poured coffee\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u26d4 Avoid: alt=<\/span><span style=\"font-weight: 400;\">\u201cA very healing photo\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Describe the picture in one sentence<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The ideal length is between 80 and 125 characters, with complete information but no redundancy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Example: alt=&quot;Customized gift box packaging, including 3 types of tea bags and a greeting card&quot;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u2705 Writing method:<\/span><span style=\"font-weight: 400;\">alt=&quot;Beautifully packaged Mid-Autumn Festival gift box, containing tea, nuts and a blessing card&quot;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u26d4 Avoid:<\/span><span style=\"font-weight: 400;\">alt=&quot;Happy Mid-Autumn Festival! Giving this to friends and family is really thoughtful, cost-effective, and I love it! What a great choice!&quot;<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Naturally incorporate keywords<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Keywords can be added to Alt, but they should appear naturally and not be repeated densely.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Example: alt=&quot;At an entrepreneurial lecture, the speaker is sharing operational strategies&quot;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u2705 Writing method:<\/span><span style=\"font-weight: 400;\">alt=&quot;Green succulent plants, healing office items&quot;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u26d4 Avoid:<\/span><span style=\"font-weight: 400;\">alt=&quot;Succulents, succulent plants, healing items, office items, office decoration&quot;<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Control word count within 125 words<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">If it is too long, Google will ignore it. If it is too short, the information will be incomplete.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Avoid meaningless words<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Alt describes the image&#039;s role on the page, not just the surface caption.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Error: alt=&quot;Image 1&quot;, alt=&quot;Super beautiful&quot;, alt=&quot;Click here to see more&quot;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u2705 Writing method: alt=\u201dThe founder shared his entrepreneurial journey in the brand\u2019s anniversary speech\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u26d4 Avoid: alt=\u201dA man standing on stage with a microphone\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><b>Comparison table of correct and incorrect Alt writing examples<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Picture context<\/b><\/td>\n<td><b>Wrong spelling (\u274c)<\/b><\/td>\n<td><b>Correct way to write (\u2705)<\/b><\/td>\n<td><b>Analysis<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Matcha latte with dessert<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=\u201dImage 1\u2033<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Freshly brewed matcha latte on a wooden table, paired with cheese tart dessert&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Describe the scene correctly, use natural language, and incorporate keywords<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product Image<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=\u201dRed Product\u201d<\/span><\/td>\n<td><span style=\"font-weight: 400;\">A5 size red leather notebook with off-white lines<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Write down the function and appearance information<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Event Photos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Everyone get together&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Students participate in group discussions at the entrepreneurship lecture&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Communicate the theme of the event and interactivity<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Functional diagram<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=\u201dclick me\u201d<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Add to Cart Button&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Functional diagrams must describe their purpose<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">User Context<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;People using mobile phones&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Users log in to the platform by scanning the QR code with their mobile phones&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Describing behavior and purpose<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><b>\ud83e\udde0 Memory formula: Alt = who + what + intention<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This sentence can help you quickly come up with alternative text content and naturally write an image description that &quot;Google and users will understand.&quot;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udca1 Extension: List of common mistakes<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Error Type<\/b><\/td>\n<td><b>demonstration<\/b><\/td>\n<td><b>Problem Description<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Leave blank<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=\u201d\u201d<\/span><\/td>\n<td><span style=\"font-weight: 400;\">There is no information at all, and visually impaired readers cannot understand the pictures.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">meaningless code<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=\u201dImage 2\u2033<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Neither the machine nor the user can tell what the image is about<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Keyword stacking<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;cake, birthday cake, dessert, party cake, strawberry cake&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Considered a black hat SEO technique by Google<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Emotional vocabulary<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Super beautiful, super healing, super cute&quot;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No information value, affecting readability<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Too long<\/span><\/td>\n<td><span style=\"font-weight: 400;\">This awesome and cute Mid-Autumn Festival gift box is not only beautiful but also very practical. I highly recommend it and it\u2019s perfect for giving as a gift.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">It is too long and not concise, exceeding the recommended word limit of search engines.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"toc--5\"><\/span><b>How to write Img Alt in different industries? Practical examples for freelancers, manufacturing, and startups<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>Freelance\/Small E-commerce<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Use pictures to show products, works or people. The task of Alt is to<\/span><b>Let these pictures &quot;speak&quot;<\/b><span style=\"font-weight: 400;\">, helping you quickly convey trust and value.<\/span><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Image Type<\/b><\/td>\n<td><b>Suggested Alt writing<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Personal photo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Ms. Chen, a brand consultant specializing in presentation design and business training&quot;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Works display<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Brand proposal briefing, with customized visual design style&quot;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product Image<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Handmade natural lip balm, fragrance-free, suitable for sensitive skin<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Tips<\/b><span style=\"font-weight: 400;\">: Product images are not just &quot;red lipstick&quot; or &quot;product photos&quot;, but also &quot;what is this&quot;, &quot;who is it designed for&quot;, and &quot;what are its features&quot;.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Traditional Industry\/Manufacturing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Many B2B businesses underestimate the value of Alt marketing. Image alternative text can actually help your website:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Found in technology searches (e.g., &quot;aluminum processing,&quot; &quot;automated production line&quot;)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Convey the impression of &quot;professional&quot;, &quot;stable&quot; and &quot;reliable&quot; in brand presentation<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Image Type<\/b><\/td>\n<td><b>Suggested Alt writing<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Factory site photos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Automated production line, operators inspect the precision of aluminum parts&quot;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Corporate team photo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Logistics company internal team photo, celebrating 10th anniversary&quot;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product application photos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;Building materials company&#039;s products are actually installed in the New Taipei Science Park project&quot;<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Practical advice<\/b><span style=\"font-weight: 400;\">: Every picture can be &quot;searchable&quot;, so that your technical information and real-life photos can be seen by potential partners.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>New startup team:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For startups, images are often highly relevant to product UI, demo photos, and user context. Writing a good Alt tag can help you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish a connection between products and &quot;functional scenarios&quot;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhance brand professionalism and technical image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Let strangers know what problem your product solves by looking at the picture<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Image Type<\/b><\/td>\n<td><b>Suggested Alt writing<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Founder sharing photo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;The founder of the education platform presented his product concept at Pitch Day&quot;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Use situation photos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">AI voice assistant teaching system allows students to practice speaking skills through voice.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">UI interface diagram<\/span><\/td>\n<td><span style=\"font-weight: 400;\">alt=&quot;SaaS tool backend interface, showing user management and report statistics functions&quot;<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Suggested sentence structure<\/b><span style=\"font-weight: 400;\">: &quot;What is the product?&quot; &quot;Who is using it?&quot; &quot;Where is it located?&quot; &quot;What pain points is it solving?&quot;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83e\udde0 Writing formula collection (universal replacement text template)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can use this catch-all phrase to apply to image alt tags:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">alt=&quot;[Role] uses [product or service] in [situation] to solve [specific need or pain point]&quot;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">html<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&lt;<\/span><span style=\"font-weight: 400;\">img<\/span><span style=\"font-weight: 400;\"> src=<\/span><span style=\"font-weight: 400;\">\u201cmentor.jpg\u201d<\/span><span style=\"font-weight: 400;\"> alt=<\/span><span style=\"font-weight: 400;\">&quot;Entrepreneurship consultants help entrepreneurs plan their operational strategies during coaching sessions.&quot;<\/span><span style=\"font-weight: 400;\">&gt;<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This way, not only users will understand it, but Google will also understand it, and it can even appear in knowledge graphs or image collections!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"toc--6\"><\/span><b>\ud83d\udd0d Advanced Supplement: Advanced Image SEO Tips: What else should you pay attention to besides Alt?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Write well <\/span><span style=\"font-weight: 400;\">alt<\/span><span style=\"font-weight: 400;\"> While alternative text is important, if the image itself is incorrectly formatted, out of context, or doesn\u2019t fit the image, you\u2019ll still miss out on SEO ranking opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following are advanced<\/span><b>Image SEO Technical Key Points<\/b><span style=\"font-weight: 400;\">, helping you advance from basic writing to professional optimization.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udd8b\ufe0f Image file naming principles: Stop using \u201cIMG_1234.jpg\u201d<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Image file names are not only convenient for management, but also used by Google for semantic understanding.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Wrong file name<\/b><\/td>\n<td><b>Suggested Name<\/b><\/td>\n<td><b>Keyword optimization instructions<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">IMG00123.jpg<\/span><\/td>\n<td><span style=\"font-weight: 400;\">matcha-latte-cake.jpg<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Use lowercase letters and slashes to separate<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">P101001.jpg<\/span><\/td>\n<td><span style=\"font-weight: 400;\">handmade-notebook-cover.jpg<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Incorporate keywords to be concise and clear<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Picture01.jpg<\/span><\/td>\n<td><span style=\"font-weight: 400;\">birthday-cake-custom.jpg<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Avoid Chinese or numeric strings without meaning<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc Recommendations:<\/span><b>Use English description of the topic + keywords + classification words combination<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83e\udde9 Contextual text optimization: The content before and after the image is important<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google does not<\/span><b>Interpreting the picture individually<\/b><span style=\"font-weight: 400;\">Instead, it evaluates the semantics and relevance of the image in conjunction with the text near the image.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Image Location<\/b><\/td>\n<td><b>Recommended Practices<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Previous paragraph<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Describe the theme or function of the image<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Image Captions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Can be matched <\/span><span style=\"font-weight: 400;\"><figcaption><\/span><span style=\"font-weight: 400;\"> Provide auxiliary instructions<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Paragraph below the picture<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Continue to expand on the product\/story\/case represented by this diagram<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Semantic consistency is recommended: If the image is &quot;Matcha Latte&quot;, the surrounding text should include semantic groups such as &quot;Matcha&quot;, &quot;Drinks&quot;, and &quot;Afternoon Tea&quot;.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udcc1 Image format selection and compression settings: Increase loading speed = improve SEO performance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google explicitly states:<\/span><b>Website speed affects SEO rankings<\/b><span style=\"font-weight: 400;\">, and images are often the biggest slowdown culprit.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Format<\/b><\/td>\n<td><b>Applicable Scenarios<\/b><\/td>\n<td><b>advantage<\/b><\/td>\n<td><b>Suggested Tools<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>WebP<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Most modern websites use images<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High compression, good image quality, and wide support<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Squoosh, TinyPNG<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>JPEG (compressed)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Photographic pictures and real-life photos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rich colors<\/span><\/td>\n<td><span style=\"font-weight: 400;\">TinyJPG, ImageOptim<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>PNG<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Icons, transparent background<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Supports transparency and clear image quality<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Photoshop, Canva<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>SVG<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Icons, Logos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vector format, no loss of quality<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Illustrator, Figma<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Tips: If the picture is too large, it is recommended to control it within <\/span><b>Within 150\u2013300KB<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udcf1Responsive design support: consistent display across different devices<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If the image is not set to a responsive size, it may result in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile phone screen is broken<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blurry or distorted images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loading extra files slows things down<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Recommended Practices<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">html<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&lt;img <\/span><span style=\"font-weight: 400;\">src<\/span><span style=\"font-weight: 400;\">=<\/span><span style=\"font-weight: 400;\">\u201cmain.jpg\u201d<\/span> <span style=\"font-weight: 400;\">srcset<\/span><span style=\"font-weight: 400;\">=<\/span><span style=\"font-weight: 400;\">&quot;main-480.jpg 480w, main-800.jpg 800w&quot;<\/span> <span style=\"font-weight: 400;\">sizes<\/span><span style=\"font-weight: 400;\">=<\/span><span style=\"font-weight: 400;\">&quot;(max-width: 600px) 480px, 800px&quot;<\/span> <span style=\"font-weight: 400;\">alt<\/span><span style=\"font-weight: 400;\">=<\/span><span style=\"font-weight: 400;\">Responsive Image Display<\/span><span style=\"font-weight: 400;\">&gt;<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">use <\/span><span style=\"font-weight: 400;\">srcset<\/span><span style=\"font-weight: 400;\"> Allow the browser to load images of the appropriate size based on the device, effectively saving bandwidth and optimizing speed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83c\udfaf Image sitemap and structure markup: Advanced SEO enhancements (Optional)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If the website has a lot of pictures, you may consider creating<\/span><b>Image-specific sitemap<\/b><span style=\"font-weight: 400;\"> or<\/span><b>Structured data markup<\/b><span style=\"font-weight: 400;\">, helping Google to more completely index image information.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>method<\/b><\/td>\n<td><b>Purpose<\/b><\/td>\n<td><b>Reference Tools<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Image Sitemap<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Provide image URL and description to search engines<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Use Yoast SEO and build your own XML<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Structured markup (ImageObject)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tell search engines the purpose and attributes of images<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Schema.org<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Suitable for:<\/span><b>E-commerce, stock photography websites, photography websites<\/b><span style=\"font-weight: 400;\"> Those who have a large number of pictures and hope to improve the image indexing rate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"toc--7\"><\/span><b>Three free tools to quickly check your website&#039;s Alt tags<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You might write <\/span><span style=\"font-weight: 400;\">alt<\/span><span style=\"font-weight: 400;\">, but do you know which pictures on the website are not written or which ones are written incorrectly?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following three<\/span><b>Completely free tool that requires no installation<\/b><span style=\"font-weight: 400;\">, which allows you to instantly check the alternative text settings of your website images:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udee0\ufe0f Tool 1: Alt Text Tester (Chrome extension)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc <\/span><b>Suitable for<\/b><span style=\"font-weight: 400;\">\uff1aWebsite operators, beginners, bloggers<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\ud83d\udd0d <\/span><b>Functional Description<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display each image&#039;s Alt settings directly in the browser<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images without Alt will be marked with a red frame, so you can see the problem images at a glance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click the tool to check page by page without opening the source code<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\udd17 Tool link:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/chromewebstore.google.com\/detail\/image-alt-text-viewer\/nhmihbneenlkbjjpbimhegikadfleccd?pli=1\"><b> Alt Text Tester \u2013 Chrome Web Store<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Usage recommendations<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can first use this tool to quickly check whether there are any images missing Alt on the homepage and popular pages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udee0 Tool 2: Screaming Frog SEO Spider (Free Version)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc <\/span><b>Suitable for<\/b><span style=\"font-weight: 400;\">\uff1aMedium and large websites, SEO professionals, content teams<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd0d <\/span><b>Functional Description<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can crawl the entire website image data in batches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">View each image <\/span><span style=\"font-weight: 400;\">alt<\/span><span style=\"font-weight: 400;\"> Whether it is set, whether there is repetition, whether it is too short<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reports can be exported (CSV\/XLSX) to facilitate team discussions and optimization tracking<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\udd17 Tool link:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\"><b> Screaming Frog \u2013 Download SEO Spider Tool<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Usage recommendations<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The free version can scan 500 pages, which is sufficient for general small and medium-sized websites.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udee0 Tool 3: WAVE Web Accessibility Tool<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc <\/span><b>Suitable for<\/b><span style=\"font-weight: 400;\">: Companies with brand image or government agency websites that value accessibility<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\ud83d\udd0d <\/span><b>Functional Description<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specifically check the accessibility of the website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visually indicate whether an image has alternative text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check other accessibility elements (such as text contrast, ARIA labels, etc.)<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\udd17 Tool link:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/wave.webaim.org\/\"><b> WAVE \u2013 Web Accessibility Evaluation Tool<\/b><\/a><\/p>\n<p><b>\u2705 Usage suggestions:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It is suitable for brand image websites, medical, education, e-commerce and other industries that require UX consideration.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\ud83d\udcca Tool comparison overview table<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Tool Name<\/b><\/td>\n<td><b>Features<\/b><\/td>\n<td><b>Suitable for<\/b><\/td>\n<td><b>Recommendation<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Alt Text Tester<\/b><\/td>\n<td><b>Chrome extension for quick visual inspection<\/b><\/td>\n<td><b>New website operators<\/b><\/td>\n<td><b>\u2b50\u2b50\u2b50<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Screaming Frog<\/b><\/td>\n<td><b>Site-wide image analysis + report export<\/b><\/td>\n<td><b>Web Marketing\/SEO Team<\/b><\/td>\n<td><b>\u2b50\u2b50\u2b50\u2b50<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>WAVE<\/b><\/td>\n<td><b>Visual accessibility diagnostics and Alt tags<\/b><\/td>\n<td><b>Brand websites, government websites<\/b><\/td>\n<td><b>\u2b50\u2b50\u2b50\u2b50\u2b50<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><b>\ud83c\udfaf Recommended order of use:<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First use Chrome tools to quickly check the home page image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Screaming Frog to scan your entire site and export reports<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Checking accessibility and structural integrity with WAVE<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"toc--8\"><\/span><b>Let images replace text and become your secret weapon for SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are still wondering:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&quot;My website doesn&#039;t have much content. Is there really a chance of getting organic traffic through SEO?&quot;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> The answer is:<\/span><b>Yes, start with image replacement text.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">1\ufe0f\u20e3 Enhance image search exposure<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">2\ufe0f\u20e3 Improve page theme consistency<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">3\ufe0f\u20e3 Optimize keyword rankings<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">4\ufe0f\u20e3 Create an accessible website experience<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">5\ufe0f\u20e3 Accelerate conversion and trust building<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udfaf Alt text isn&#039;t just a technical detail; it&#039;s the key to making your images speak. Whether you&#039;re a freelancer or a brand owner, you can capture users&#039; attention with just one image.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Freelancers and small e-commerce operators: Product images and work photos are your online branding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SME and traditional industry websites: If professional strength is not included in the image description, it will not be found in search.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Startups or SaaS teams: Product UI\/Demo video images can be converted into keyword exposure opportunities<\/span><\/li>\n<\/ul>\n<p><b>By writing good Img Alt text, your website will have an additional entrance for free traffic.<\/b><b><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u2013<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a website and need to quickly build a brand image website, you can contact a professional website design company, such as our professional team, who can easily help you build an image website!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Our service is ideal for those who need to quickly establish an online presence, rather than seeking a steady, step-by-step approach with professional support. By launching brand operations, you can quickly increase your influence and achieve monetization capabilities.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/insightdigit.com\/contact3\/\"><b>\ud83d\udc49 Contact us now to learn more website design and optimization tips! \ud83d\ude80<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Subscribe to our blog below and we&#039;ll send you the latest information on website development every week! Thank you for reading!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>You may have spent a lot of time designing your website, selecting images, and listing products, but the images aren&#039;t appearing in Google search results? The problem is likely that you overlooked something\u2026<\/p>","protected":false},"author":6,"featured_media":89500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-89003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-10","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/insightdigit.com\/en\/wp-json\/wp\/v2\/posts\/89003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insightdigit.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insightdigit.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insightdigit.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/insightdigit.com\/en\/wp-json\/wp\/v2\/comments?post=89003"}],"version-history":[{"count":4,"href":"https:\/\/insightdigit.com\/en\/wp-json\/wp\/v2\/posts\/89003\/revisions"}],"predecessor-version":[{"id":89501,"href":"https:\/\/insightdigit.com\/en\/wp-json\/wp\/v2\/posts\/89003\/revisions\/89501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insightdigit.com\/en\/wp-json\/wp\/v2\/media\/89500"}],"wp:attachment":[{"href":"https:\/\/insightdigit.com\/en\/wp-json\/wp\/v2\/media?parent=89003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insightdigit.com\/en\/wp-json\/wp\/v2\/categories?post=89003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insightdigit.com\/en\/wp-json\/wp\/v2\/tags?post=89003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}